The only thing more staggering than the fact that 90% of people in Ireland now have a smartphone is the number of times we look at it every day.

On average, we check it 57 times, even when we wake up at night, and are the biggest users of mobile phones in Europe.

For marketers looking to provide a positive user experience, that means optimisation for mobile is more important than ever, and is in fact leading to a mobile-first design strategy.

If your web pages don't look good on mobile, it doesn't look good for your business.