The only thing more staggering than the fact that 90% of people in Ireland now have a smartphone is the number of times we look at it every day.
On average, we check it 57 times, even when we wake up at night, and are the biggest users of mobile phones in Europe.
For marketers looking to provide a positive user experience, that means optimisation for mobile is more important than ever, and is in fact leading to a mobile-first design strategy.
If your web pages don't look good on mobile, it doesn't look good for your business.
Three million people in Ireland now own a smartphone and check it around 57 times a day. Ireland has the highest rate of mobile phone ownership in the EU at 90% compared to the average of 88%. The survey by Deloitte also showed that 44% of us admit to checking our phones during the night. Richie Howard from Deloitte said being so reliant on our phones can lead to some bad habits: "85% of people are admitting that they use their mobile phones when walking and one third admit to using it when crossing the street," he said. "It will be an integral part of our lives going forward and how that evolves over the next ten years will be really interesting."