GDPR is going to have a major effect on organisations across the globe, and for the internet giants such as Google and social media platforms, it is no different.
With their efforts up to now deemed inadequate, it remains to be seen what the likes of Google, Facebook and Twitter will do and how they will change their terms and operations to meet compliance standards.
With privacy a main concern, we can hopefully say goodbye to waiving rights and being targeted with irrelevant content. Hopefully.
Google’s recent $2.7 billion antitrust fine in Europe had an impact on its quarterly earnings. The possibility of additional fines facing Google and its rivals raises the stakes for US internet companies in violation of European privacy or competition rules. Regulators have rejected as insufficient efforts by Facebook, Google (Google+) and Twitter to bring their user terms into compliance with European regulations: Issues that European regulators are seeking to address on the social sites: Removal of “slanderous or threatening online postings quickly” More aggressive action against fraudulent consumer content or scams More explicit identification of sponsored content Eliminating terms that require waivers of EU citizens’ contractual rights The General Data Protection Regulation (GDPR) comes into effect throughout the EU in May, 2018. Organisations in breach can be fined 4% of annual global turnover or €20 Million (whichever is greater).