Who run the world? Girls! (to quote Queen Bey).
An interesting but unsurprising survey that shows the majority of social media influencers are female.
What's most interesting is that their sway may stem from the fact that they do a lot more reviews and testing of products and services compared to men, and this is proven to be hugely influential when it comes to today's digital consumers.
A trusted recommendation or honest opinion influences us more than any other form of content.
In the world of influencer marketing women hold more sway than men. According to a global survey of 2,000 digital influencers by IndaHash, it is a certain kind of woman that rules the social media influencer roost. 68% of social media influencers are female. To put this in context, a City University London study found that 55% of UK journalists are male. 88% believe they influence their friends in real life as well as their online followers. 56% of female influencers view other influencers as being akin to business partners and 62% reported using other influencers to help them form opinions. This fell to 48% amongst male influencers. 47% of female influencers post content up to three times a day: selfies (56%), fashion (40%) and travel (34%). 56% of women do reviews or testing compared to 44% of males.