Who run the world? Girls! (to quote Queen Bey).

An interesting but unsurprising survey that shows the majority of social media influencers are female.

What's most interesting is that their sway may stem from the fact that they do a lot more reviews and testing of products and services compared to men, and this is proven to be hugely influential when it comes to today's digital consumers.

A trusted recommendation or honest opinion influences us more than any other form of content.