Here's an interesting piece on the rising popularity of VR in the marketing sphere and how to avoid the common mistakes some people new to this (and let's face it, most of us are new to it) are guilty of making.
Few marketers know how to use VR and 360° content. It's experimental and can go wrong, but this is the story of every revolutionary format. Let's discuss what not to do. 1. Making viewers nauseous Shooting 360° video is different from shooting action footage. When there's too much camera movement, end users get motion sickness. 2. Pacing to the wrong beat Frequent cuts add energy in video editing, but that doesn't work in 360°. Cutting quickly stops the viewer from exploring the scene. 3. Chasing a gimmick In attempts to jump on the 360° trend, gimmicky patterns have emerged. Videos like this miss the point of VR, which is to immerse viewers and build emotional bonds. 4. Forgetting about the story Some try leaning on the novelty of VR for promotional value, but it can't stand alone. It requires creativity.