Telling great stories using analogies is a key skill to recognise. Those who do it well will be engaged with and those that don't will be ignored, I've seen this happen all to often and while this article is clearly tongue in cheek, it nails it!
When everyone is trying to define the problem, make an analogy about baking a cake, or something just as completely unrelated. Your colleagues will nod their heads in agreement, even if they really don’t understand how what you’re saying is related to what they’re talking about. Talking completely over their heads will make you seem wildly transcendent and intimidatingly creative, even though the truth is you really just like cake.