As Heraclitus, the greek philosopher said 'The only constant is change' For me this comes down being prepared and ready for what is going to come down the line and deciding how you will react to this.
Google constantly changes its SEO algorithm and tag properties. Google recently pushed organic results further down the page by inserting a fourth paid ad spot. As compensation (of sorts), it expanded the character count for titles and meta descriptions. You may want to rework all (or just some) of your organization's webpage titles and meta description tags to keep up with the changes.