There is a push to develop software that eliminates the effectiveness of ad blocking software. It was always going to happen as the big guns and smaller publishers rely on advertising. 

I'm from a publishing back round (magazines, newspapers etc) so understand the reality of the business model and that online publishers need to make a profit but I use Inbound Marketing as a way to generate leads for my clients. It takes a bit more time and you have to work that little bit harder and be more creative but in the long run it works out better for our clients. So I love ad blocking software, it helps my business and when I read this article I wondered what other "Inbounders" think.

Reply's by postcard to PO box  I will put together a review of the reply's.