There is a push to develop software that eliminates the effectiveness of ad blocking software. It was always going to happen as the big guns and smaller publishers rely on advertising.
I'm from a publishing back round (magazines, newspapers etc) so understand the reality of the business model and that online publishers need to make a profit but I use Inbound Marketing as a way to generate leads for my clients. It takes a bit more time and you have to work that little bit harder and be more creative but in the long run it works out better for our clients. So I love ad blocking software, it helps my business and when I read this article I wondered what other "Inbounders" think.
Reply's by postcard to PO box firstname.lastname@example.org I will put together a review of the reply's.
As consumer adoption of online ad-blocking tools continues to grow, publishers and media companies are experimenting with various ways to limit the impact of ad-blocking on their businesses. That’s given rise to a new breed of “anti-ad-blockers”, or technology companies hoping to cash in on the situation by selling software designed to counteract the effects of ad-blocking.