The new age of marketing is well and truly upon us. Weather you're a startup or an MNE, all roads lead to digital.
Traditional marketing methods fought the good fight, with many of the bigger and older brands refusing to give in to the revolution. But now, the trends are changing.
We all know Amazon is the undisputed king of ecommerce. From November 2014 to November 2015, the company raked in more than $71 billion in online sales, which is more than Walmart, Apple, Macy’s, The Home Depot, Best Buy, Costco, Target, Gap Inc., Williams-Sonoma, Sears and Kohl’s sold. Combined. What is Amazon doing that the others aren’t? According to Fractl, a Florida-based content marketing agency which analyzed the marketing spend of these massive retailers, search gets the lion’s share of Amazon’s budget. During that year period, the ecommerce giant spent $8 million on TV and radio, a number that sounds very high in isolation. However, Amazon spent $54 million on print and $1.35 billion on search.